Are you born aLover or hater?
Bring the Marmite Gene Project to life, using digital channels to raise further awareness of the campaign and to get our audience to try the product.
Taste Face is a high-fun, high-tech web experience that gets families of Marmite lovers (and haters) to open a jar and actually try it again. It uses sophisticated emotion-analysing facial recognition to find out just how much of an advocate they are (or aren’t), and a choice of personalised GIFs for them to share their ‘official’ result. Yay science!
samples given away in the first 6 weeks
visited TasteFace in the first 6 weeks
The campaign beat X-Factor to the top trending spot on Twitter
AS A RESULT OF THE CAMPAIGN, SALES OF MARMITE INCREASED 60% IN TESCO